Project
Branding
Client
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Branding
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Typography
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2024
A complete brand identity built for an electrical installation company operating across Luxembourg and Portugal. The result is a bold, technical visual system that reflects precision, power, and trust across every touchpoint.
About the project
Smart Fusion is an electrical installation company operating across Luxembourg and Portugal. The brand needed an identity that felt technical, trustworthy, and modern reflecting both the precision of electrical work and the energy behind the company's name. I designed a bold, condensed wordmark paired with a custom lightning-bolt icon integrated into the "O" of Fusion, symbolising power and connection. A deep navy-to-black gradient combined with a vivid electric blue accent reinforces the brand's technical, high-performance positioning, while a clean typographic system ensures consistency across signage, vehicle branding, uniforms, and digital platforms.





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