Email Campaigns
Email campaigns designed and built in Klaviyo for the international brands that Flawless UK Vape Distribution distributes in the UK market. Each campaign was created to promote a product launch, range or offer, while staying true to the visual identity of the brand it represents.
Year
Client
Work type
Challenges
Many brands, one standard. Every brand has its own colours, imagery and voice, so each campaign had to feel native to its brand while still looking professional and consistent as a Flawless communication.
A lot of information in a small space. Flavour ranges, colour options, features, offers and prices all had to be presented without overwhelming the reader.
Reading on any device. Emails are opened on desktop and mobile, so the layouts had to stay clear, scannable and easy to tap through.
Compliance. Products such as nicotine pouches and vapes require clear notices, including age and nicotine warnings, placed so they are visible without breaking the design.
What I did
Designed long-form email layouts that guide the reader from a strong hero banner to product details, flavour or colour ranges and a clear price.
Adapted each campaign to its brand. The colours, imagery and tone change from brand to brand, while the structure stays clear and easy to scan.
Made key information easy to find. Price badges, offer callouts, feature icons and flavour lists are placed so they read quickly on desktop and mobile.
Included required notices where relevant, such as age and nicotine warnings.
Built and prepared the campaigns in Klaviyo, so each design was ready to send and consistent across email clients and devices.
